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leading lipstick indicator
May. 2nd, 2003 10:43 amAnd even though Lauder thinks a recovery can't take hold without business leading the way, he too is not hopeful that it will be soon. That view, he explained, comes right from the mouths of women.
Or more appropriately, right on the mouths of women.
That's because his company developed what it calls a "leading lipstick indicator." A while ago, Estee Lauder noticed that whenever lipsticks sales went up, consumer confidence and spending went down. That happens, said Lauder, because women still want to feel good about themselves in tough times, but they can't always afford higher-priced items.
The compromise is lipstick.
—Christian Millman, "Retailers gather to look to future," The Morning Call (Allentown, PA), January 15, 2002
Or more appropriately, right on the mouths of women.
That's because his company developed what it calls a "leading lipstick indicator." A while ago, Estee Lauder noticed that whenever lipsticks sales went up, consumer confidence and spending went down. That happens, said Lauder, because women still want to feel good about themselves in tough times, but they can't always afford higher-priced items.
The compromise is lipstick.
—Christian Millman, "Retailers gather to look to future," The Morning Call (Allentown, PA), January 15, 2002
